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Mixcloud Launches New Subscription Model

Mixcloud Launches New Subscription Model

Mixcloud, the British online music streaming service that allows for the listening and distribution of radio shows, podcast and mixes, has unveiled a new “fan-to-creator” service.

Under the name, Select, the new model requires fans to pay a monthly subscription of $2.99. In exchange, subscribers will have the chance to listen and download mixes whilst offline as well as check out the playlist of any mix before downloading. ID technology employed by Mixcloud will ID the necessary rights to each track featured in a set in a bid to ensure artists, publishers and labels are receive their fair share in revenue. However, where the Select model differs from more traditional services, such as Spotify, is that listeners only pay a subscription to their preferred artist or record label’s channel.

We want to enable fans to get closer to the culture and communities they care about while ensuring that everyone involved in the creative process is recognised and rewarded accordingly,” a statement by Mixcloud co-founder Nick Perez reads.

After launching in 2009, Mixcloud now boats an exclusive collection of over 15 million radio shows, DJ mixes, and podcasts. At present artists already using the Select service on their channels include John Digweed, Nicole Moudaber, Eats Everything’s Edible Beats, Defected Records and Red Light Radio.

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Dan Hudson Smith

London based electronic dance music blogger, supporter and biscuit enthusiast. Get me...

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